Williamsburg Franchise Watch 2: UPS Store 2
It's a rare and wonderful thing to be able to name-check two of my own posts in one day. Thank god for the arrival of the UPS Store to the Williamsburg Franchise Watch. For those of you too engrossed in this paragraph to click away, the neighborhood of northside Williamsburg, former quiet hamlet of Polish and Italian families turned ruggedly-hip artist district, turned red-hot post-grad bobo wonderland, turned mezzanine-condominium Shangri-La, has begun cautiously to offer its storefront real estate to national franchise interests. This summer's entry, at the corner of North 5th and Bedford, a Subway sandwich shop, barely escaped the focused attention of the Williamsburg Warriors and now serves as the daytime post of local curmudgeon Leo Kowalski. A casual visual survey of the traffic at Subway (namely, whenever I walk by) indicates a relatively light customer base, though it is next door to a funeral parlor.
And then today, the UPS Store made its franchised intentions known on North 7th, just across from the notorious Finger Building. So far, there are a couple boxes and some papers strewn around inside. And this big banner. No hilariously ironic signage yet, but I'll keep my eyes peeled.
Oh, on that note, there's a Sparky's hot dog place opening up on Lafayette, between Houston and Bleecker. Just north of the aforementioned ironically-signed UPS Store. Coincidence or strange chain consipiracy? You make the call.
franchise-ish , upsstore-ish , williamsburg-ish by tangentialist at 10:32 AM on 20 Oct 05 | Perm-a-link | Comments (5) | TrackBack (0)